One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest.
Here’s what the videos have in [...]
Posts Tagged 'YouTube'
YouTube Counter-Campaign Videos Seek to Change Behavior
Oct 15
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by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
Why Google when you can Facebook?
Mar 07
by Lauren Belisle
Category: Research + Insights, Social Marketing, Social Media
When you’re looking for health information, where do you turn? Do you make an appointment with your doctor? Ask friends and family? Consult WebMD?
A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information. In fact, 41% of the [...]
Smokefree Women
May 12
by Jennifer Wayman
Category: Behavior Change, Public Health, Social Marketing, Social Media
The National Cancer Institute’s Smokefree Women initiative launched an interesting project this week. It’s called “Celebrating Smokefree Voices,” and it’s a YouTube video contest, to capture women’s quitting experiences and reasons for quitting smoking, as well as to motivate friends and family members to encourage a woman they love to quit.
There are three things, in [...]
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