According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it [...]
Posts Tagged 'women'
What Can We Learn from Dove’s Most Viral Ad Video of All Time?
May 30
by Debra Noll
Category: Behavior Change, Social Marketing, Social Media
What Little Girls Are Made of…
Nov 09
by Pamela Long
Category: Social Marketing
“…sugar and spice and sweat and fury and grit and strength.” These words are a part of an advertising campaign, Strong is Beautiful, from the Women’s Tennis Association (WTA). But, they ring true for more than just the awesome women who are a part of professional tennis – I believe there is a message here [...]
Leveling the Playing Field?
Jul 31
by Lauren Littleton
Category: Behavior Change, Social Marketing
As millions of us tuned into the Olympic’s Opening Ceremony we saw for the first time, the United States sending more women than men. During the games, 269 women will wear the red, white, and blue; while only 261 men are part of the U.S. delegation. Athletes like Shawn Johnson, Kerri Walsh Jennings, and Gabby [...]
Wait, no makeup?
Apr 03
by Page Austin
Category: Social Marketing
Being from the South, I learned from an early age that you never leave the house without putting on your makeup—even if you are only going to the grocery store. My mom used to say “you never know who you are going to meet and you should always look your best,” and in the same [...]
The New Face of Beauty: 90-Year-Old Fashion Icon
Mar 29
by Amanda Candy
Category: Behavior Change, Media
I don’t think there are many females out there who have not, at one point in their lives, struggled with body image issues. Of course, there are varying degrees, ranging from the more typical thoughts of “I wish my thighs were smaller,” to a desire for plastic surgery (since 1997, the number of cosmetic procedures [...]
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