Today is Bloomsday—the day (June 16, 1904) on which James Joyce’s Ulysses takes place. It’s one of my all-time favorite novels, and as I ruminate on it I realize that it also holds several key lessons for social marketers:
– Change is a journey, one that is often fraught with peril and delay. Even when we [...]
Posts Tagged 'ulysses'
The Hero’s Journey
Jun 16
by Michael Briggs
Category: Behavior Change, Social Marketing
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