The motivational puzzle: The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn [...]
Posts Tagged 'Twitter'
Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections
Apr 02
by Alex Ignatius
Category: Social Media
Gone in 6 Seconds: Instantaneous Visual Messaging
Mar 01
by Lauren Littleton
Category: Social Marketing, Social Media
I have a 14-year-old sister who is much cooler than I am. She is always giving me fashion advice, speaking a language with her friends that I can’t understand, and updating me on Taylor Swift’s latest romantic woes. My parents recently bought her a cell phone and since then, the only time she’s not on [...]
The First Social Media Olympic Games … Or Not?
Jul 26
by Cara Crosby
Category: Media, Ogilvy Washington, Social Marketing, Social Media
The British media recently dubbed the upcoming 2012 London Olympic Games the “first social media Games.”
I’m not sure they checked in with the organizers of the 2010 Vancouver Olympics because they too claim the title. The Vancouver officials went one step further saying that the Vancouver Games were the first to provide a real, less-commercialized [...]
Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare
Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Why Google when you can Facebook?
Mar 07
by Lauren Belisle
Category: Research + Insights, Social Marketing, Social Media
When you’re looking for health information, where do you turn? Do you make an appointment with your doctor? Ask friends and family? Consult WebMD?
A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information. In fact, 41% of the [...]
Follow Friday: 5 Health Tweeters to Watch
Nov 12
by Lauren Belisle
Category: Social Media
One of the best things about using Twitter is that it fosters engagement with companies/organizations/blogs/media outlets that individuals might not otherwise have the chance to communicate with. Since it is Follow Friday, let’s take a look at some personal favorite health-related tweeters and a recent tweet from each of them! This is a completely unscientific [...]
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