The motivational puzzle: The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn [...]
Posts Tagged 'Twitter'
I have a 14-year-old sister who is much cooler than I am. She is always giving me fashion advice, speaking a language with her friends that I can’t understand, and updating me on Taylor Swift’s latest romantic woes. My parents recently bought her a cell phone and since then, the only time she’s not on [...]
The British media recently dubbed the upcoming 2012 London Olympic Games the “first social media Games.”
I’m not sure they checked in with the organizers of the 2010 Vancouver Olympics because they too claim the title. The Vancouver officials went one step further saying that the Vancouver Games were the first to provide a real, less-commercialized [...]
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts:
Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE;
Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence blog; and
When you’re looking for health information, where do you turn? Do you make an appointment with your doctor? Ask friends and family? Consult WebMD?
A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information. In fact, 41% of the [...]
by Lauren Belisle
Category: Social Media
One of the best things about using Twitter is that it fosters engagement with companies/organizations/blogs/media outlets that individuals might not otherwise have the chance to communicate with. Since it is Follow Friday, let’s take a look at some personal favorite health-related tweeters and a recent tweet from each of them! This is a completely unscientific [...]