One of the debates this week during the World Social Marketing Conference in Toronto, Canada that stood out the most to me was the conversation around the need for the private sector to play a role in social change and the challenge presented to scientists, advocates, and the business community to work together to successfully [...]
Posts Tagged 'thought leadership'
What Social Marketers Make
Feb 05
by Shannon Walsh
Category: Social Marketing
Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.”
If you don’t have time to watch the full video below (and I highly recommend you find the [...]
Ride or be ridden.
May 31
by Jim Cowen
Category: Ogilvy Washington
Control diabetes or let it control you. That’s a rallying cry for the “Red Riders” who cope with Type I and Type II diabetes and will be participating in the American Diabetes Association’s “Tour de Cure” this weekend on June 3rd.
The group knows all too well the importance of exercise and staying in shape when [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Can the Department of Defense realize the full power of social media?
Oct 05
by Jim Cowen
Category: Ogilvy Washington, Social Media
Nielsen reported recently that social networks and blogsites now account for more than 22 percent of Americans’ time spent online, more than twice than that of online gaming. To put that in perspective, Nielsen lists 75 categories as “other,” which combined accounts for only 35 percent of Americans’ time online. Read the full report here: [...]
Social Marketing – A Global Need and Opportunity
May 20
by Tom Beall
Category: Behavior Change, Social Marketing
It soon will be announced that Ogilvy Public Relations Worldwide will become the title (read: lead) sponsor of The 2nd World Non-Profit & Social Marketing Conference, to be held in Dublin, Ireland, April 11-12, 2011.
The Conference will focus on exploring how strategic communications, marketing and behavior change methodologies can be applied to address vital social [...]
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