How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.
Posts Tagged 'theory and practice'
Museums and Libraries Are Promising Venues For Behavior Change
Mar 19
by Chris Beakey
Category: Behavior Change, Ogilvy Washington, Public Health, Social Marketing
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
The Power and Influence of Emotion
May 06
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content. Sometimes we even ignore information, unless something pulls [...]
What is Social Marketing?
Sep 27
by Jennifer Wayman
Category: Social Marketing
I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week. What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.
This [...]
CDC’s National Conference on Health Communication, Marketing, and Media 2010
Aug 16
by Cait Douglas
Category: Best Practices, Research + Insights
Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging.
After looking over the agenda, it’s hard to pick out which sessions [...]
Through the Shadows
Jun 04
by Michael Briggs
Category: Behavior Change, Social Marketing
Between the idea
And the reality
Between the motion
And the act
Falls the Shadow […]
Between the conception
And the creation
Between the emotion
And the response
Falls the Shadow […]
— T.S. Eliot, “The Hollow Men”
Which is hardly news to anyone who has tried to change behavior, whether theirs or someone else’s. It’s all too easy to add to Eliot’s lines: Between the [...]
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