Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social [...]
Posts Tagged 'Technology'
Make Mobile Technologies for Behavior Change a Priority in 2013
Jan 03
by Nadia Dawson
Category: Behavior Change, Social Marketing
Doctor prescribed technology? Pediatricians connect with patients on their technology level
Oct 17
by Ashley Wolos
Category: Social Marketing
Following Emily’s post on The Disconnect between Patient Expectations and Physician Actions, below is a look at how technology is being used by some pediatricians.
Health care professional focused materials are often a key component of a social marketing campaign. From a brochure on cervical cancer to an interactive tear pad on kidney test results, these and other [...]
Making mHealth a Reality
Jun 14
by Emily Zeigenfuse
Category: Social Marketing
We’ve all had at least one frustrating experience with the health care system. A moment where you’re left thinking: “There has to be a better way of doing this.” For me, these moments often come when the paper-filled world of health care doesn’t jive with my increasingly mobile-based lifestyle. (You can count me in the [...]
“Gamifying” Weight Loss and Behavior Change
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
Quantified Self: Is self-tracking the future of behavior change?
Feb 23
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by Dana Allen-Greil
Category: Behavior Change, Social Media
I spend a lot of time testing, tracking, and analyzing data. I’m not talking about the work I do here at Ogilvy–I’m talking about all of the daily efforts I undertake to manage my Type 1 diabetes. My life is full of numbers and tech gadgets, from a meter to test my blood glucose to [...]
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