As millions of us tuned into the Olympic’s Opening Ceremony we saw for the first time, the United States sending more women than men. During the games, 269 women will wear the red, white, and blue; while only 261 men are part of the U.S. delegation. Athletes like Shawn Johnson, Kerri Walsh Jennings, and Gabby [...]
Posts Tagged 'Sports'
The First Social Media Olympic Games … Or Not?
Jul 26
by Cara Crosby
Category: Media, Ogilvy Washington, Social Marketing, Social Media
The British media recently dubbed the upcoming 2012 London Olympic Games the “first social media Games.”
I’m not sure they checked in with the organizers of the 2010 Vancouver Olympics because they too claim the title. The Vancouver officials went one step further saying that the Vancouver Games were the first to provide a real, less-commercialized [...]
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