I don’t tweet. I don’t Facebook. Frankly, I don’t even feel comfortable using those terms as verbs. Maybe I’m not even supposed to—is it more correct to say I don’t have a Facebook page? Still, when it comes to work, I 100% believe in – and have seen—the value that social media offers to amplify [...]
Posts Tagged 'Social Media'
Overcoming the Hurdle and Joining the Twitter Bandwagon
Nov 29
by Trish Taylor
Category: Resources, Social Media
Mainstream Media Goes Social
Nov 19
by Lauren Belisle
Category: Media, Social Media
On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media.
According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%). Among other [...]
Follow Friday: 5 Health Tweeters to Watch
Nov 12
by Lauren Belisle
Category: Social Media
One of the best things about using Twitter is that it fosters engagement with companies/organizations/blogs/media outlets that individuals might not otherwise have the chance to communicate with. Since it is Follow Friday, let’s take a look at some personal favorite health-related tweeters and a recent tweet from each of them! This is a completely unscientific [...]
Best Practices for Federal Government Challenges and Contests
Nov 09
by Nadia Dawson
Category: Best Practices, Resources, Social Media
As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The [...]
CDC’s Health Communicator’s Social Media Toolkit
Oct 18
by Cait Douglas
Category: Best Practices, Resources, Social Marketing
In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs.
I really liked the addition of CDC’s Top Lessons [...]
The Push-Me Pull-You of Social Media
Aug 24
by Kitty Harding
Category: Behavior Change, Social Marketing, Social Media
Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red [...]
Today is Worldwide Social Media Day!
Jun 30
by Chris Heydt
Category: Social Media
There is an official day for nearly anything you can think of…Talk like a pirate day, Rice pudding day, you name it. Today, Mashable has added one more to that list. Worldwide Social Media Day!
Throughout the world today, in an eye-popping 90+ different countries, Mashable is organizing Meetups to celebrate the social media revolution [...]
Cases in Public Health Communication & Marketing
May 05
by Jennifer Wayman
Category: Best Practices, Social Marketing, Social Media
The George Washington University’s School of Public Health and Health Services publishes peer-reviewed case studies from the fields of public health communication and social marketing at CasesJournal.org. One of the newest entries, “Using Social Media to Reach Women with The Heart Truth® – 2009 Update,” provides an overview of how social media has been employed [...]
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