Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
Posts Tagged 'Social Media'
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare
Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Utilizing Digital Channels to Reach Those “‘80s Babies”
Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
Ogilvy Washington Social Media Week Events on healthcare and more
Feb 03
by Lauren Belisle
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Proceed Until Apprehended
Oct 13
by Jim Cowen
Category: Ogilvy Washington, Social Media
“Proceed until apprehended,” the rallying principle for social media experimentation & execution shared by Brandon Friedman, Director of Online Communications for the Department of Veterans Affairs captured the pioneering spirit of all of the panelists from the October 6th Ogilvy Exchange: Can the Department of Defense realize the full power of social media? The experienced [...]
Can the Department of Defense realize the full power of social media?
Oct 05
by Jim Cowen
Category: Ogilvy Washington, Social Media
Nielsen reported recently that social networks and blogsites now account for more than 22 percent of Americans’ time spent online, more than twice than that of online gaming. To put that in perspective, Nielsen lists 75 categories as “other,” which combined accounts for only 35 percent of Americans’ time online. Read the full report here: [...]
Google+ for Business: An Innovative Tool for Social Marketers
Aug 04
by Janny Frimpong
Category: Social Marketing
On June 28, 2011, Google launched its social networking answer to Facebook, Google+. Within the first 2 weeks, this invitation only network amassed 10 million users. Now, a little over a month later, the site has 25 million users and that number continues to grow exponentially.
Like Facebook, Google+ is a platform for consumers to share [...]
Personal Communication Still Drives Word of Mouth on Causes
Jun 15
by Jennifer Wayman
Category: Corporate Social Responsibility, Ogilvy Washington, Research + Insights, Social Marketing, Social Media
Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with?
a) In person
b) Over the phone
c) Via text messages
d) Via social networking messages and invites
e) Via personal emails or email forwards
The answer: a) in person!
New findings from the Dynamics [...]
How Social Media Can Be Used As An Epidemiology Tool
Jun 14
by Cara Perellis
Category: Public Health, Social Media
Social media, including Facebook, Google, Twitter, and location-based services like Foursquare, are forever changing the way epidemiologists discover, track, and study the spread of disease. Instead of waiting for health authorities to investigate an outbreak and not report on results for weeks or even months, victims from all over the world are coming together and [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
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