Posts Tagged 'Social Media'

The Disconnect between Patient Expectations and Physician Actions

Oct 16

Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient expectations for preventative care and physician actions. Half of the adults surveyed said they felt that communication (such as tips, reminders and encouragement) from their […]

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

The First Social Media Olympic Games … Or Not?

Jul 26

As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world.  Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary […]

5 Links to Help You Navigate Government Social Media Guidelines

May 15

Navigating government social media guidelines can be tricky since there are so many different components to consider, so I wanted to share 5 links that help me advise my clients and comply with the guidelines. 1. Apps.gov- Apps.gov lists all the approved social media sites and tools that have Terms of Service agreements with the […]

SXSW Interactive: Innovating Health

Mar 15

The past week my Twitter feed was overcome with South by Southwest, and my bookmarks are overflowing with blog posts to read on new innovations, ideas, and recaps. I was excited to see what came out of SxSW after reading this preview from Bloomberg on the prominence of health: South by Southwest Geekfest Veers From Social […]

What’s the difference between social media and social marketing?

Feb 24

Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world. This exciting news has sparked some discussion and questions about terminology: […]

Will You Be My Valentine? Only If You Wash Your Hands

Feb 16

Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]

Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare

Feb 15

This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and audience discussed many facets of the same challenge: leveraging social to improve health. A few highlights and common threads throughout the morning: […]

Utilizing Digital Channels to Reach Those “‘80s Babies”

Feb 07


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No matter what we call them, we are reaching out to them more and more, especially in social media. Who are they? What are they doing online? What is the best way to reach them?

Ogilvy Washington Social Media Week Events on healthcare and more

Feb 03

You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong!  Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events. In social marketing […]