Navigating government social media guidelines can be tricky since there are so many different components to consider, so I wanted to share 5 links that help me advise my clients and comply with the guidelines.
1. Apps.gov- Apps.gov lists all the approved social media sites and tools that have Terms of Service agreements with the government. [...]
Posts Tagged 'Social Media'
5 Links to Help You Navigate Government Social Media Guidelines
May 15
by Sarah Van Velsor
Category: Social Media
SXSW Interactive: Innovating Health
Mar 15
by Cait Douglas
Category: HCSM
The past week my Twitter feed was overcome with South by Southwest, and my bookmarks are overflowing with blog posts to read on new innovations, ideas, and recaps. I was excited to see what came out of SxSW after reading this preview from Bloomberg on the prominence of health: South by Southwest Geekfest Veers From Social [...]
What’s the difference between social media and social marketing?
Feb 24
by Dana Allen-Greil
Category: Social Marketing, Social Media
Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world.
This exciting news has sparked some discussion and questions about terminology: [...]
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare
Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Utilizing Digital Channels to Reach Those “‘80s Babies”
Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
Ogilvy Washington Social Media Week Events on healthcare and more
Feb 03
by Lauren Belisle
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Proceed Until Apprehended
Oct 13
by Jim Cowen
Category: Ogilvy Washington, Social Media
“Proceed until apprehended,” the rallying principle for social media experimentation & execution shared by Brandon Friedman, Director of Online Communications for the Department of Veterans Affairs captured the pioneering spirit of all of the panelists from the October 6th Ogilvy Exchange: Can the Department of Defense realize the full power of social media? The experienced [...]
Can the Department of Defense realize the full power of social media?
Oct 05
by Jim Cowen
Category: Ogilvy Washington, Social Media
Nielsen reported recently that social networks and blogsites now account for more than 22 percent of Americans’ time spent online, more than twice than that of online gaming. To put that in perspective, Nielsen lists 75 categories as “other,” which combined accounts for only 35 percent of Americans’ time online. Read the full report here: [...]
Google+ for Business: An Innovative Tool for Social Marketers
Aug 04
by Janny Frimpong
Category: Social Marketing
On June 28, 2011, Google launched its social networking answer to Facebook, Google+. Within the first 2 weeks, this invitation only network amassed 10 million users. Now, a little over a month later, the site has 25 million users and that number continues to grow exponentially.
Like Facebook, Google+ is a platform for consumers to share [...]
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