I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer.
I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for within [...]
Posts Tagged 'Social Media'
Web Sites: It’s a Journey, Not a Destination
Apr 30
by Karen Melnyk-Vutrano
Category: Best Practices, Media, Social Media
Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections
Apr 02
by Alex Ignatius
Category: Social Media
The motivational puzzle: The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn [...]
Potential Changes to Social Media in North Korea
Mar 07
by Alexa Montefiore
Category: Behavior Change, Media, Policy, Social Media
For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North [...]
Writing a memorable social media post: finding your inner cave(wo)man
Jan 22
by Jenna Norton
Category: Social Marketing, Social Media
If you’ve written posts for client’s social media profile, chances are you’ve seen those posts go through several rounds of review until they are polished to a squeaky-clean, error-free shine. But recent research suggests that this extensive editing might not be the best way to go about drafting social media posts—at least if you want [...]
The Disconnect between Patient Expectations and Physician Actions
Oct 16
by Emily Zeigenfuse
Category: HCSM, Public Health, Social Media
Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient expectations for preventative care and physician actions. Half of the adults surveyed said they felt that communication (such as tips, reminders and encouragement) from their [...]
YouTube Counter-Campaign Videos Seek to Change Behavior
Oct 15
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by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest.
Here’s what the videos have in [...]
The First Social Media Olympic Games … Or Not?
Jul 26
by Cara Crosby
Category: Media, Ogilvy Washington, Social Marketing, Social Media
The British media recently dubbed the upcoming 2012 London Olympic Games the “first social media Games.”
I’m not sure they checked in with the organizers of the 2010 Vancouver Olympics because they too claim the title. The Vancouver officials went one step further saying that the Vancouver Games were the first to provide a real, less-commercialized [...]
5 Links to Help You Navigate Government Social Media Guidelines
May 15
by Sarah Van Velsor
Category: Social Media
Navigating government social media guidelines can be tricky since there are so many different components to consider, so I wanted to share 5 links that help me advise my clients and comply with the guidelines.
1. Apps.gov- Apps.gov lists all the approved social media sites and tools that have Terms of Service agreements with the government. [...]
SXSW Interactive: Innovating Health
Mar 15
by Cait Douglas
Category: HCSM
The past week my Twitter feed was overcome with South by Southwest, and my bookmarks are overflowing with blog posts to read on new innovations, ideas, and recaps. I was excited to see what came out of SxSW after reading this preview from Bloomberg on the prominence of health: South by Southwest Geekfest Veers From Social [...]
What’s the difference between social media and social marketing?
Feb 24
by Dana Allen-Greil
Category: Social Marketing, Social Media
Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world.
This exciting news has sparked some discussion and questions about terminology: [...]
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