Did you watch NBC’s “TODAY” this morning? Like every other morning, I did! And after much anticipation, I was so pleased to see their new green-themed “The More You Know” PSAs, which encourage viewers to adopt sustainable habits.
The PSAs are ingredients of NBC Universal’s annual Green Week, November 14-21, and part of NBC’s ongoing environmental [...]
Posts Tagged 'Social Marketing'
Online Social Marketing Resources
Oct 12
by Jennifer Wayman
Category: Social Marketing
A very useful listing of online social marketing resources is now available at http://www.toolsofchange.com/en/topic-resources/. Additions are invited.
The Pink NFL
Oct 08
by Jennifer Wayman
Category: Social Marketing
The NFL’s promotion of breast cancer awareness has stirred up quite a bit of discussion within the social marketing and cause marketing communities (http://lnkd.in/Pb7JNs). I’ve heard applause for the impact that the pink cleats and footballs have made in raising awareness. And I’ve heard complaints – many complaints – that the NFL’s effort was too [...]
What is Social Marketing?
Sep 27
by Jennifer Wayman
Category: Social Marketing
I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week. What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.
This [...]
The Push-Me Pull-You of Social Media
Aug 24
by Kitty Harding
Category: Behavior Change, Social Marketing, Social Media
Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red [...]
New Resource: CDC’s Gateway to Health Communication and Social Marketing Practice
Aug 13
by Cait Douglas
Category: Resources, Social Marketing
The Centers for Disease Control and Prevention (CDC) debuted a new website this week: The Gateway to Health Communication and Social Marketing Practice. The site includes public and private resources organized into six key topics: audience, campaigns, research/evaluation, channels, and tools & templates. A brief overview of each topic and available resources:
Audiences: Features CDC’s Audience [...]
A Formula for Social Change
Jul 23
by Emily Yu
Category: Behavior Change, Public Health, Social Marketing
As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive [...]
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