Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]
Posts Tagged 'Social Marketing'
As everyone knows we are now in the month of April. This means warmer weather, cherry blossoms, pollen, severe allergies, and of course April Fool’s Day. Who doesn’t love a good (harmless) practical joke? Especially one that is a message of public education and awareness. Behold the “Philadelphia E-Lane Initiative.” During the first week of […]
The Obama Administration’s landmark health care reform legislation – the Affordable Care Act (ACA) – is again making headlines this week as the Supreme Court hears arguments challenging its constitutionality. On the agenda today – the individual mandate – one of the most contested and controversial parts of the law. According to the Centers for […]
Are you energized by social situations and tend to be an assertive multi-tasker who thinks out loud and on your feet? Or do you prefer less stimulating environments and enjoy quiet concentration, listening more than you talk, and thinking before you speak? If you answered “yes” to the second question you may be an introvert […]
How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and audience discussed many facets of the same challenge: leveraging social to improve health. A few highlights and common threads throughout the morning: […]
Cancer: Everything causes it and a cure is always further away than we hope. Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for […]
In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be […]
Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future. More than 600 marketers, communications experts, and […]