Posts Tagged 'Social Marketing'

Understanding the Role Emotion Plays In Social Marketing

Feb 07

As a new mother, I have a million new things to worry about. Is my baby healthy? Is she sleeping and eating enough? Is she meeting all of her milestones? In addition to all of the recommendations I get from her doctor about what she should be doing and when, I also have to wade […]

What Social Marketers Make

Feb 05

Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.” If you don’t have time to watch the full video below (and I highly recommend you find […]

A New Year’s Resolution for Social Marketing

Jan 09

It’s the time of year to reflect on the year behind us and make resolutions for the year that lies ahead. This practice is believed to have started with the ancient Babylonians whose resolutions of paying off debts and returning borrowed farm equipment seem very distant from the annual eat well, quit [insert bad habit], and […]

Make Mobile Technologies for Behavior Change a Priority in 2013

Jan 03

Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social […]

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]

Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?

Nov 29

It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both […]

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

The Power of Your “Neighborhood”

Sep 27

What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life. Though we may not realize it, […]

From Zombies to Law Enforcement – Preparedness in Social Marketing

Sep 18

Preparedness is a major focus of Social Marketing and Risk and Emergency Communications. One question we answer every day is how to best prepare the public for events that will – or might – occur. Vaccinations, taxes, and homeland security might not have a lot in common on the surface, but we’ve focused on advancing […]