In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions. So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order):
1. Social change marketing, as I’m now referring [...]
Posts Tagged 'social marketing conference'
10 Reflections on the 2013 World Social Marketing Conference
Apr 23
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Social Marketing
Follow the @wsmconference action on Twitter!
Apr 09
by Jennifer Chu
Category: Behavior Change, Best Practices, Social Marketing, Social Media
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Early Bird Deadline Extended for WSM Conference
Jan 04
by Cait Douglas
Category: Resources, Social Marketing
The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss new trends and their implications for our growing field.
Looking at the [...]
Social Marketing – A Global Need and Opportunity
May 20
by Tom Beall
Category: Behavior Change, Social Marketing
It soon will be announced that Ogilvy Public Relations Worldwide will become the title (read: lead) sponsor of The 2nd World Non-Profit & Social Marketing Conference, to be held in Dublin, Ireland, April 11-12, 2011.
The Conference will focus on exploring how strategic communications, marketing and behavior change methodologies can be applied to address vital social [...]
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