When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Posts Tagged 'social marketers'
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 20
by Cara Perellis
Category: Behavior Change, Best Practices, Social Marketing
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled [...]
Social Marketing in Europe
Apr 13
by Natalie Adler
Category: Social Marketing
On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, [...]
Believing in Social Marketing
Apr 13
by Matthew Escoubas
Category: Social Marketing
Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what [...]
Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?
Jan 25
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three?
#2. Don’t Drink Yourself Fat, 2009-Present, New York Department of [...]
Happy Almost-Anniversary, Social Marketing!
Jan 24
by Cara Perellis
Category: Social Marketing
When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the [...]
Early Bird Deadline Extended for WSM Conference
Jan 04
by Cait Douglas
Category: Resources, Social Marketing
The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss new trends and their implications for our growing field.
Looking at the [...]
New Resource: CDC’s Gateway to Health Communication and Social Marketing Practice
Aug 13
by Cait Douglas
Category: Resources, Social Marketing
The Centers for Disease Control and Prevention (CDC) debuted a new website this week: The Gateway to Health Communication and Social Marketing Practice. The site includes public and private resources organized into six key topics: audience, campaigns, research/evaluation, channels, and tools & templates. A brief overview of each topic and available resources:
Audiences: Features CDC’s Audience [...]
The Hero’s Journey
Jun 16
by Michael Briggs
Category: Behavior Change, Social Marketing
Today is Bloomsday—the day (June 16, 1904) on which James Joyce’s Ulysses takes place. It’s one of my all-time favorite novels, and as I ruminate on it I realize that it also holds several key lessons for social marketers:
– Change is a journey, one that is often fraught with peril and delay. Even when we [...]
An Identity Crisis for Social Marketing
Apr 30
by Jennifer Wayman
Category: Behavior Change, Best Practices, Social Marketing
The explosion of social media as a critical communications channel has spawned a terminology problem which, if unchecked, could foster a long-term identity crisis for social marketers. Over the past few years, a number of terms have been created to describe the practice of marketing a message or product through social media. These terms include: [...]
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