The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Posts Tagged 'social challenges'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
Do the Strong4Life childhood obesity ads really stigmatize overweight kids?
Jan 11
by Trish Taylor
Category: Media, Public Health, Social Marketing
The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around?
While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a behavior [...]
Still proving the value of CSR?
May 26
by Sarah Temple
Category: Best Practices, Corporate Social Responsibility
A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions.
The study’s hypothesis was based on a [...]
Fear and me
Sep 21
by Linda Weinberg
Category: Behavior Change, Emergency + Risk Communication, Public Health, Public Safety
I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being.
So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong opinions and [...]
Social Marketing – A Global Need and Opportunity
May 20
by Tom Beall
Category: Behavior Change, Social Marketing
It soon will be announced that Ogilvy Public Relations Worldwide will become the title (read: lead) sponsor of The 2nd World Non-Profit & Social Marketing Conference, to be held in Dublin, Ireland, April 11-12, 2011.
The Conference will focus on exploring how strategic communications, marketing and behavior change methodologies can be applied to address vital social [...]
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