One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it [...]
Posts Tagged 'soap operas'
Tell Me a Story: A Novel and Effective Way to Promote Behavior Change
Feb 03
by Chris Beakey
Category: Behavior Change, Ogilvy Washington, Social Marketing
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