Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future.
More than 600 marketers, communications experts, and researchers [...]
Posts Tagged 'research'
Survey Recognizes Social Marketing as Critical Tool in Driving Social Change
Aug 17
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Wake-up calls and lifestyle changes
May 24
by Lauren Belisle
Category: Behavior Change
Yesterday’s Los Angeles Times featured a great article about behavior change entitled “Why are unhealthy people so reluctant to change their lifestyles?” In the article, Dr. Valerie Ulene, a preventive medicine specialist, examines just how much it takes for someone to adopt what she calls the three principles of healthy living: not smoking, five daily [...]
Why Google when you can Facebook?
Mar 07
by Lauren Belisle
Category: Research + Insights, Social Marketing, Social Media
When you’re looking for health information, where do you turn? Do you make an appointment with your doctor? Ask friends and family? Consult WebMD?
A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information. In fact, 41% of the [...]
With Notable Exceptions, U.S. Residents Are Turning to the Web for Health Information
Feb 03
by Chris Beakey
Category: Public Health, Research + Insights, Social Marketing
Believe it or not, there are those among us who can still remember when “computers” were the kind of thing we saw on school field trips and “Google” wasn’t even a word. At that time (and it really wasn’t so long ago) social marketing and communications professionals relied on some practices that seem downright quaint [...]
Early Bird Deadline Extended for WSM Conference
Jan 04
by Cait Douglas
Category: Resources, Social Marketing
The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss new trends and their implications for our growing field.
Looking at the [...]
Hispanics and Health Care Information: English or Spanish?
May 26
by Mariana Eberle-Blaylock
Category: Public Health, Research + Insights, Social Marketing
Well, unfortunately there is no simple answer to this very popular question. But a new research report conducted by the Pew Hispanic Center and Robert Wood Johnson Foundation Research Fund titled Hispanics and Health Care in the United States: Access, Information and Knowledge, sheds some light by addressing the Hispanic population health information needs. The [...]
If You Strap a Tiny Camcorder Onto Someone’s Forehead…
May 18
by Cristina Henley
Category: Behavior Change, Research + Insights, Social Marketing
I recently came across an old Financial Times review for a book about a man who – curious to see the world from his two-year-old daughter’s perspective – strapped a tiny camcorder to her forehead and let her roam free, chronicling the business of being a toddler.
Watching her footage after several days, the author marveled [...]
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