The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Posts Tagged 'Public Safety'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
I won’t leave home without Fido
Apr 05
by Meg Bartow
Category: Behavior Change, Emergency + Risk Communication, Public Safety, Social Marketing
Disaster communications and policy changes means residents and their furry family members are safer, more accommodated
Recently a colleague shared an article discussing the impact that the loss of a pet can have on humans –the grief can be extreme, akin to the loss of their human family members and friends.
Ok, so maybe I tend to [...]
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
How Social Media Can Be Used As An Epidemiology Tool
Jun 14
by Cara Perellis
Category: Public Health, Social Media
Social media, including Facebook, Google, Twitter, and location-based services like Foursquare, are forever changing the way epidemiologists discover, track, and study the spread of disease. Instead of waiting for health authorities to investigate an outbreak and not report on results for weeks or even months, victims from all over the world are coming together and [...]
The White House and Facebook Join the Fight to #StopCyberBullying
Mar 11
by Cara Perellis
Category: Social Marketing, Social Media
Browsing through my News Feed on Facebook this week, I was surprised to see a video message from President Barack Obama and First Lady Michelle about cyberbullying. Intrigued, I clicked on the video to hear the President joke about not “bugging me” for a friend request, but rather bringing attention to the White House Conference [...]
Did You Learn A Lot From a Dummy?
Jan 07
by Lauren Belisle
Category: Behavior Change, Public Health, Social Marketing
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
Fear and me
Sep 21
by Linda Weinberg
Category: Behavior Change, Emergency + Risk Communication, Public Health, Public Safety
I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being.
So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong opinions and [...]
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