In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be [...]
Posts Tagged 'Public Health'
“Wake-Up Call” Campaigns – Do They Work?
Jan 12
by Carrie Dooher
Category: Behavior Change, Best Practices, Social Marketing
Ogilvy to Host Harvard Behavioral Economics Expert on June 29 to Discuss What Drives Human Behavior
Jun 23
by Junia Geisler
Category: Behavior Change, Ogilvy Washington, Social Marketing
When you’re facing a decision, does the way in which a product is positioned or a question is phrased influence your answer? Proponents of behavioral economics would say yes, resoundingly.
Take this example from a study that examined the rate at which people opted to donate their organs in different countries. In some countries the rate [...]
The National Prevention Strategy: A Piece of the Recovery Pie?
Jun 17
by Christina Beckerman
Category: Policy, Public Health
We, as Americans, find ourselves living in a time of astounding debt– $14.3 trillion to be exact. Many Americans are worried about their own financial future and freedom as well as the fiscal outlook of our country. As the Administration scrambles to find a solution, parties are further divided over the ‘best’ way to help [...]
The Power and Influence of Emotion
May 06
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content. Sometimes we even ignore information, unless something pulls [...]
Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans
May 05
by Jennifer Wayman
Category: Public Health, Social Marketing
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?
Jan 25
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three?
#2. Don’t Drink Yourself Fat, 2009-Present, New York Department of [...]
Happy Almost-Anniversary, Social Marketing!
Jan 24
by Cara Perellis
Category: Social Marketing
When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the [...]
Fear Tactics – Appeal to Reason or Fear?
Jan 12
by Mason Essif
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing
When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled [...]
Smokers in England Encouraged to Quit for the New Year
Jan 10
by Nadia Dawson
Category: Behavior Change, Public Health, Social Marketing
It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across [...]
Recent Comments