¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part [...]
Posts Tagged 'Public Health'
Cinco de Mayo: More than Margaritas
May 03
by Alexandra Vaughn
Category: Behavior Change, Best Practices, Ogilvy Washington, Public Health, Social Marketing
This is Colon Cancer
Mar 11
by Claudia Menashe
Category: Behavior Change, Public Health, Social Marketing
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else.
John and the kids in West Virginia during happy times
John Anderson, my husband of fifteen years, died in September after a fierce five [...]
Giving Thanks for Gluten Free Holiday Options
Nov 15
by Shirley Simson
Category: Public Health, Resources
As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and traditional, but safe for everyone to eat. With a daughter who has celiac disease, I have to be careful. I want her to [...]
Heads Up about Concussions in Sports
Oct 25
by Kim DiFonzo
Category: Public Health, Public Safety
Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at [...]
The Power of Your “Neighborhood”
Sep 27
by Alexandra Vaughn
Category: Behavior Change, Social Marketing
What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life.
Though we may not realize it, our [...]
Courage and Creativity in Social Marketing: Learning from the life of Lyn Lusi
Jul 09
by Karen Melnyk-Vutrano
Category: Public Health, Social Marketing
I was deeply moved by the Economist’s obituary of Lyn Lusi. I had not heard of her or of her work running the hospital, HEAL Africa, in the Democratic Republic of Congo. I did not know both George Clooney and Hilary Clinton are among her admirers. I did not know that she was responsible for [...]
Come Dance With Me
Jun 14
by Alex Ignatius
Category: Social Marketing
Me: “Hi, I’m Alex and I’m a ballerina.” Other: “Ballet, huh? Uhh, I’ve seen ‘Black Swan!’”
Now believe me, as a former ballet dancer, I am thrilled when the art to which I have dedicated years of my life in the studio is brought to the center stage of mainstream media. In the past few years, [...]
“Gamifying” Weight Loss and Behavior Change
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
Skinny, Unscripted: Reality TV’s Effect on Body Image beyond the Small Screen
May 17
by Liz Barnett
Category: Social Marketing
Full disclosure: I’m a bit addicted to “The Bachelor.” Every few months, a new season premieres on ABC and, every few months, I swear to myself that this will be the last season I watch. But before I realize that it’s happened, I’ve been sucked back down into the abyss of beautiful people, scripted drama, [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
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