Social Marketing exChange

Over the past decade, three landmark pieces of legislation have made the United States a respected world leader in the fight against poverty and disease in the developing world. As former U.S. Congressman and Ambassador Mark Green recently noted, however, the broad, bipartisan coalition that forged the President’s Emergency Plan for AIDS Relief (PEPFAR), the Millennium Challenge Act (MCA), and the President’s Malaria Initiative (PMI) has largely vanished in the wake of three tumultuous election cycles going back to 2006. In this context, a renewed focus on educating new Members of Congress about the value of investing in global health will be absolutely essential over the next several months.