Following Emily’s post on The Disconnect between Patient Expectations and Physician Actions, below is a look at how technology is being used by some pediatricians.
Health care professional focused materials are often a key component of a social marketing campaign. From a brochure on cervical cancer to an interactive tear pad on kidney test results, these and other [...]
Posts Tagged 'Patients'
Doctor prescribed technology? Pediatricians connect with patients on their technology level
Oct 17
by Ashley Wolos
Category: Social Marketing
The Disconnect between Patient Expectations and Physician Actions
Oct 16
by Emily Zeigenfuse
Category: HCSM, Public Health, Social Media
Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient expectations for preventative care and physician actions. Half of the adults surveyed said they felt that communication (such as tips, reminders and encouragement) from their [...]
The Changing Patient Pharma Relationship
Apr 26
by Holly Campbell
Category: Social Media
I came across an intriguing post on Pharmalot about a woman dying of Stage 4 breast cancer who used YouTube to plead with the Food and Drug Administration (FDA) to allow her access to pertuzumab, an investigational cancer drug. The video featured the woman, Diane Gant, reading several letters for her son, since she does [...]
A Formula for Social Change
Jul 23
by Emily Yu
Category: Behavior Change, Public Health, Social Marketing
As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive [...]
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