My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from [...]
Posts Tagged 'patient education'
Caregivers: An Important Audience for Many Social Marketing Efforts
Oct 19
by Chris Beakey
Category: Social Marketing
Quantified Self: Is self-tracking the future of behavior change?
Feb 23
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by Dana Allen-Greil
Category: Behavior Change, Social Media
I spend a lot of time testing, tracking, and analyzing data. I’m not talking about the work I do here at Ogilvy–I’m talking about all of the daily efforts I undertake to manage my Type 1 diabetes. My life is full of numbers and tech gadgets, from a meter to test my blood glucose to [...]
Calling Me On It
Jul 16
by Michael Briggs
Category: Behavior Change, Social Marketing
Much is written about patient-provider interactions and how they can be improved. As I learned this week, there is an elegant solution to what is doubtless a common concern among health care providers: is the patient telling the truth, no matter how inconvenient?
The truth: I snore. In fact, my snoring is loud and legendary—famed in [...]
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