My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from [...]
Posts Tagged 'patient education'
by Chris Beakey
Category: Social Marketing
I spend a lot of time testing, tracking, and analyzing data. I’m not talking about the work I do here at Ogilvy–I’m talking about all of the daily efforts I undertake to manage my Type 1 diabetes. My life is full of numbers and tech gadgets, from a meter to test my blood glucose to [...]
Last week, I attended an American Academy of Family Physicians (AAFP) conference in Denver, Colorado. As an exhibitor, I discussed materials needs with hundreds of physicians from all around the country. Although my various conversations were spread out over a number of different health conditions, there was one commonality in every exchange I had. The [...]
Much is written about patient-provider interactions and how they can be improved. As I learned this week, there is an elegant solution to what is doubtless a common concern among health care providers: is the patient telling the truth, no matter how inconvenient?
The truth: I snore. In fact, my snoring is loud and legendary—famed in [...]