Posts Tagged 'Partnership Development'

Brand Allegiance and Party Loyalty: Do Social Marketers Need to Take Notice?

Oct 25

One of the first rules of partnership building is to forge partnerships with brands that are valued by target audiences and reflect the values that your social marketing campaign wants to promote.  So, should social marketers be wary of partnering with brands that are disproportionately favored by Democrats or Republicans?  In our divided political climate, do social marketing campaigns run the […]