Kevin Byrne is the man behind the Baltimore Ravens’ media plan. He spoke recently at The Carmine in the Chinatown neighborhood of Washington, DC. He was a personable, thoughtful individual whose passion for his job was palpable. It’s possible he was still riding the Super Bowl XLVII win high, but something tells me that, like [...]
Posts Tagged 'ogilvy'
As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are [...]
by Jim Cowen
Category: Ogilvy Washington
Control diabetes or let it control you. That’s a rallying cry for the “Red Riders” who cope with Type I and Type II diabetes and will be participating in the American Diabetes Association’s “Tour de Cure” this weekend on June 3rd.
The group knows all too well the importance of exercise and staying in shape when [...]
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post. The beginning of the article is copied below; read the full article here.
Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting [...]
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts:
Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE;
Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence blog; and