Kevin Byrne is the man behind the Baltimore Ravens’ media plan. He spoke recently at The Carmine in the Chinatown neighborhood of Washington, DC. He was a personable, thoughtful individual whose passion for his job was palpable. It’s possible he was still riding the Super Bowl XLVII win high, but something tells me that, like [...]
Posts Tagged 'ogilvy'
Lunching With The Ravens’ PR Maven
Apr 09
by Sarah Ellenberger
Category: Best Practices, Media, Social Marketing
Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections
Apr 02
by Alex Ignatius
Category: Social Media
The motivational puzzle: The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn [...]
Workplace Diversity: A Priority for Social Marketers
Mar 04
by Alexandra Vaughn
Category: Best Practices, Ogilvy Washington, Social Marketing
As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are [...]
Ride or be ridden.
May 31
by Jim Cowen
Category: Ogilvy Washington
Control diabetes or let it control you. That’s a rallying cry for the “Red Riders” who cope with Type I and Type II diabetes and will be participating in the American Diabetes Association’s “Tour de Cure” this weekend on June 3rd.
The group knows all too well the importance of exercise and staying in shape when [...]
Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare
Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Ogilvy Washington Social Media Week Events on healthcare and more
Feb 03
by Lauren Belisle
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Miles Young on Marketing in the Modern Age
Apr 18
by Cait Douglas
Category: Behavior Change, Social Marketing
Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post. The beginning of the article is copied below; read the full article here.
Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting [...]
Follow the @wsmconference action on Twitter!
Apr 09
by Jennifer Chu
Category: Behavior Change, Best Practices, Social Marketing, Social Media
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Ready to Share and Learn @wsmconference
Apr 06
by Meg Bartow
Category: Behavior Change, Best Practices, Ogilvy Washington, Social Marketing
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
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