Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Feb 03
by Lauren Belisle
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Apr 18
by Cait Douglas
Category: Behavior Change, Social Marketing
Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post. The beginning of the article is copied below; read the full article here.
Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting [...]
Apr 09
by Jennifer Chu
Category: Behavior Change, Best Practices, Social Marketing, Social Media
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Apr 06
by Meg Bartow
Category: Behavior Change, Best Practices, Ogilvy Washington, Social Marketing
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
Apr 03
by Michaela Thayer
Category: Resources, Social Marketing, Social Media
Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts:
Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE;
Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence blog; and
Women, [...]
Dec 17
by Tom Beall
Category: Ogilvy Washington, Social Marketing
According to noted authority Jeff French’s tips for developing and implementing effective social marketing programs, Ogilvy’s Washington office has organized and conducted a pitch perfect social marketing initiative in recent weeks. Among other characteristics, the effort:
-Actively engaged individuals and communities (that included competing internal staff [...]
Sep 27
by Jennifer Wayman
Category: Social Marketing
I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week. What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.
This [...]
Aug 16
by Cait Douglas
Category: Best Practices, Research + Insights
Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging.
After looking over the agenda, it’s hard to pick out which sessions [...]
Jun 07
by Meg Bartow
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Last Tuesday – June 1st – marked the official start of Hurricane Season. With the gulf oil spill top of mind, the National Oceanic and Atmospheric Administration (NOAA)’s 2010 Atlantic Hurricane Season “above normal season” Outlook naturally sparked conversation in the media, and among my friends and family. Here at Ogilvy, our Emergency and Risk [...]
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