The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Posts Tagged 'Ogilvy Exchange'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Apr 20
by Tom Beall
Category: Behavior Change, Corporate Social Responsibility
Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change.
Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range of [...]
Can the Department of Defense realize the full power of social media?
Oct 05
by Jim Cowen
Category: Ogilvy Washington, Social Media
Nielsen reported recently that social networks and blogsites now account for more than 22 percent of Americans’ time spent online, more than twice than that of online gaming. To put that in perspective, Nielsen lists 75 categories as “other,” which combined accounts for only 35 percent of Americans’ time online. Read the full report here: [...]
What Drives Human Behavior…And How Can We Harness That?
Jun 30
by Janny Frimpong
Category: Behavior Change, Behavioral Economics
The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange. Mr. Tantia translated academic, often cerebral theories on behavioral economics into a set of application-driven insights easily grasped by the PR, government, and [...]
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