It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both [...]
Posts Tagged 'obesity'
Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?
Nov 29
by Shannon Walsh
Category: Social Marketing
YouTube Counter-Campaign Videos Seek to Change Behavior
Oct 15
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by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest.
Here’s what the videos have in [...]
The Power of Positive Messages
Sep 26
by Trish Taylor
Category: Behavior Change, Best Practices, Public Health, Social Marketing
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move? Does encouragement and reassurance motivate you to say no to that piece of chocolate cake? While everyone is admittedly different and has their own style when trying [...]
“Gamifying” Weight Loss and Behavior Change
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Warning: Your doctor’s BMI may be dangerous to your health
Mar 28
by Anna Zawislanski
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
Social marketers realize the power of encouraging behavior change through the doctor-patient relationship. With health information coming at us from various sources and channels, the doctor, or more broadly speaking, the health professional, continues to be the #1 trusted source for health advice. And this is a good thing; health professionals are educated, they know [...]
“Wake-Up Call” Campaigns – Do They Work?
Jan 12
by Carrie Dooher
Category: Behavior Change, Best Practices, Social Marketing
In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be [...]
Food, Glorious Food
Feb 02
by Jennifer Chu
Category: Media, Public Health
I like food. Ok, I love food. I wouldn’t necessarily call myself a “foodie” maybe more of a “food geek.” Because of that, I think I tend to be more immersed and interested in food issues—healthy school lunches, organic vs. not, herbivore vs. carnivore vs. omnivore, and yes, which food truck is the best [...]
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