The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Posts Tagged 'Nutrition'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
Food, Glorious Food
Feb 02
by Jennifer Chu
Category: Media, Public Health
I like food. Ok, I love food. I wouldn’t necessarily call myself a “foodie” maybe more of a “food geek.” Because of that, I think I tend to be more immersed and interested in food issues—healthy school lunches, organic vs. not, herbivore vs. carnivore vs. omnivore, and yes, which food truck is the best [...]
Disney is Becoming Quite a Nudge… And Why I Love It
Nov 11
by Jennifer Wayman
Category: Behavior Change, Policy, Public Health, Social Marketing
I recently had the pleasure of spending nearly a week at the Walt Disney World resort in Florida with my family. With the major decisions of each day being which theme park to visit, which attraction to head for first, and how to strategically select THE ride to use our precious “Fast Pass” chits on, [...]
Apps for Healthy Kids
Oct 21
by Jennifer Chu
Category: Public Health, Resources
Recently Let’s Move! announced the winners of their Apps for Healthy Kids contest, in which developers, game designers, and other interested folks were invited to create mobile apps for tweens that promote healthy eating and/or physical activity. The only requirement was that the game or tool had to use USDA data sets that have been [...]
Q&A with Nutrition Counselor Vaughn Gray
Oct 14
by Michaela Thayer
Category: Behavior Change, Public Health, Social Marketing
In social marketing theory, the Ecological Model of Health Behavior is a framework that describes how individual beliefs and behaviors occur within a societal context. Therefore health promotion can often times be effective through changing the social environment that individuals or masses live within. With this, there is still much to be said about individual [...]
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