We’ve all had at least one frustrating experience with the health care system. A moment where you’re left thinking: “There has to be a better way of doing this.” For me, these moments often come when the paper-filled world of health care doesn’t jive with my increasingly mobile-based lifestyle. (You can count me in the [...]
Posts Tagged 'mobile'
Quantified Self: Is self-tracking the future of behavior change?
Feb 23
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by Dana Allen-Greil
Category: Behavior Change, Social Media
I spend a lot of time testing, tracking, and analyzing data. I’m not talking about the work I do here at Ogilvy–I’m talking about all of the daily efforts I undertake to manage my Type 1 diabetes. My life is full of numbers and tech gadgets, from a meter to test my blood glucose to [...]
Utilizing Digital Channels to Reach Those “‘80s Babies”
Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
How social are you when it comes to seeking health information online?
May 13
by Cara Perellis
Category: Public Health, Social Media
When it comes to sharing and/or looking for health information online, are you a social butterfly or a wallflower? New findings from the Pew Internet and Life Project’s The Social Life of Health Information 2011 survey were released yesterday, showing that online resources, including advice from peers, serve as a significant source of health information [...]
Friday Round-Up: What I’ve Been Reading
Apr 22
by Cait Douglas
Category: HCSM, Research + Insights, Social Media
I’m back for another edition of Friday Round-Up. Sorry for the brief hiatus; we were in full swing conference mode with the World Social Marketing Conference.
Using Social Media to Save Women’s Lives. I love that these stories are increasingly being told. The Women’s Refugee Commission launched Mama: Together for Safe Births in Crises. To help [...]
Friday Round-Up: What I’ve Been Reading
Apr 08
by Cait Douglas
Category: HCSM, Social Marketing
There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting:
JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more attention [...]
Health Searches Online: Google, Yahoo!, Mobile, and Apps
Oct 21
by Lauren Belisle
Category: Media, Social Media
83 percent of Internet users have looked for health or medical information online, according to 2009 research from the Pew Internet & American Life Project. New research, released by Pew on Monday, shows that the use of cell phones to look up health or medical information is growing: 17 percent of American adults have used [...]
Calling Me On It
Jul 16
by Michael Briggs
Category: Behavior Change, Social Marketing
Much is written about patient-provider interactions and how they can be improved. As I learned this week, there is an elegant solution to what is doubtless a common concern among health care providers: is the patient telling the truth, no matter how inconvenient?
The truth: I snore. In fact, my snoring is loud and legendary—famed in [...]
I want someone to do my exercise for me, is there an app for that?
May 21
by Jennifer Chu
Category: Behavior Change, Social Media
Well, not really. But mobile technology is emerging as a powerful tool to help people adopt healthy behaviors. Researchers and developers are looking into ways that mobile technology can be used in a variety of ways—to encourage physical activity in teenagers , to help combat obesity, or to provide pregnant women and new moms with [...]
Local Government…They’re Developing An App for That!
May 10
by Chris Heydt
Category: Social Marketing, Social Media
We’ve all seen the Apple commercials showcasing the seemingly endless amount of iPhone apps for everything from getting your news, to remembering where you parked your car. And it really seems like there is almost always “an app for that.” Recently I ran across a great program that’s helping to give local governments that same [...]
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