When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled [...]
Posts Tagged 'Media'
Fear Tactics – Appeal to Reason or Fear?
Jan 12
by Mason Essif
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing
Mainstream Media Goes Social
Nov 19
by Lauren Belisle
Category: Media, Social Media
On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media.
According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%). Among other [...]
Follow Friday: 5 Health Tweeters to Watch
Nov 12
by Lauren Belisle
Category: Social Media
One of the best things about using Twitter is that it fosters engagement with companies/organizations/blogs/media outlets that individuals might not otherwise have the chance to communicate with. Since it is Follow Friday, let’s take a look at some personal favorite health-related tweeters and a recent tweet from each of them! This is a completely unscientific [...]
A Formula for Social Change
Jul 23
by Emily Yu
Category: Behavior Change, Public Health, Social Marketing
As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive [...]
Social Marketing Fieldtrip to FOX 5 Evening News
Jul 23
by Michaela Thayer
Category: Media, Social Marketing
Blogging. Twitter. Facebook. WOM. Widgets.
It’s so true, these words are all “household names” that have become more and more common over the past decade. So what is happening to traditional media? With the ever growing channels of mass communication in the world around us, is there still a place for, say, long-established TV news?
Yes. According [...]
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