One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it [...]
Posts Tagged 'HHS'
In my experience working in Social Marketing at Ogilvy, we address chronic conditions on a daily basis—heart disease, kidney disease, cancer—and work to reach our target audiences to educate them on preventative measures, to better the public health of America.
Yesterday, I had the privilege of seeing chronic conditions through a new lens. The 2010 [...]