Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
Feb 03
by Lauren Belisle
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Jan 19
by Karen Melnyk-Vutrano
Category: Behavior Change, Public Health, Resources, Social Marketing
Cancer: Everything causes it and a cure is always further away than we hope.
Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for cancer), [...]
Aug 17
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future.
More than 600 marketers, communications experts, and researchers [...]
Jun 14
by Cara Perellis
Category: Public Health, Social Media
Social media, including Facebook, Google, Twitter, and location-based services like Foursquare, are forever changing the way epidemiologists discover, track, and study the spread of disease. Instead of waiting for health authorities to investigate an outbreak and not report on results for weeks or even months, victims from all over the world are coming together and [...]
May 24
by Lauren Belisle
Category: Behavior Change
Yesterday’s Los Angeles Times featured a great article about behavior change entitled “Why are unhealthy people so reluctant to change their lifestyles?” In the article, Dr. Valerie Ulene, a preventive medicine specialist, examines just how much it takes for someone to adopt what she calls the three principles of healthy living: not smoking, five daily [...]
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
May 13
by Cara Perellis
Category: Public Health, Social Media
When it comes to sharing and/or looking for health information online, are you a social butterfly or a wallflower? New findings from the Pew Internet and Life Project’s The Social Life of Health Information 2011 survey were released yesterday, showing that online resources, including advice from peers, serve as a significant source of health information [...]
May 06
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content. Sometimes we even ignore information, unless something pulls [...]
Apr 08
by Cait Douglas
Category: HCSM, Social Marketing
There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting:
JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more attention [...]
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