Posts Tagged 'health communication'

Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare

Feb 15

This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and audience discussed many facets of the same challenge: leveraging social to improve health. A few highlights and common threads throughout the morning: […]

Utilizing Digital Channels to Reach Those “‘80s Babies”

Feb 07


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No matter what we call them, we are reaching out to them more and more, especially in social media. Who are they? What are they doing online? What is the best way to reach them?

Ogilvy Washington Social Media Week Events on healthcare and more

Feb 03

You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong!  Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events. In social marketing […]

This is Not About Cancer: How do we get consumers interested in their health?

Jan 19

Cancer: Everything causes it and a cure is always further away than we hope. Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for […]

Survey Recognizes Social Marketing as Critical Tool in Driving Social Change

Aug 17

Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future. More than 600 marketers, communications experts, and […]

How Social Media Can Be Used As An Epidemiology Tool

Jun 14

Social media, including Facebook, Google, Twitter, and location-based services like Foursquare, are forever changing the way epidemiologists discover, track, and study the spread of disease. Instead of waiting for health authorities to investigate an outbreak and not report on results for weeks or even months, victims from all over the world are coming together and […]

Wake-up calls and lifestyle changes

May 24

Yesterday’s Los Angeles Times featured a great article about behavior change entitled “Why are unhealthy people so reluctant to change their lifestyles?”  In the article, Dr. Valerie Ulene, a preventive medicine specialist, examines just how much it takes for someone to adopt what she calls the three principles of healthy living: not smoking, five daily […]

Women Are Strongest Believers in the Power of Supporting Causes

May 17

This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]

How social are you when it comes to seeking health information online?

May 13

When it comes to sharing and/or looking for health information online, are you a social butterfly or a wallflower? New findings from the Pew Internet and Life Project’s The Social Life of Health Information 2011 survey were released yesterday, showing that online resources, including advice from peers, serve as a significant source of health information […]

The Power and Influence of Emotion

May 06

Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content.  Sometimes we even ignore information, unless something pulls […]