Jun 14
by Kitty Harding
Category: Social Marketing
Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected.
The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding people [...]
May 30
by Debra Noll
Category: Behavior Change, Social Marketing, Social Media
According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it [...]
May 03
by Alexandra Vaughn
Category: Behavior Change, Best Practices, Ogilvy Washington, Public Health, Social Marketing
¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part [...]
Apr 04
by Junia Geisler
Category: Social Marketing
In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election.
The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns to [...]
Mar 27
by Karen Goldstein
Category: Behavior Change, Public Health, Social Marketing
I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep. I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that [...]
Feb 05
by Shannon Walsh
Category: Social Marketing
Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.”
If you don’t have time to watch the full video below (and I highly recommend you find the [...]
Dec 12
by Debra Noll
Category: Behavior Change, Ogilvy Washington, Social Marketing
A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month [...]
Oct 25
by Kim DiFonzo
Category: Public Health, Public Safety
Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at [...]
Oct 19
by Chris Beakey
Category: Social Marketing
My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from [...]
Oct 16
by Emily Zeigenfuse
Category: HCSM, Public Health, Social Media
Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient expectations for preventative care and physician actions. Half of the adults surveyed said they felt that communication (such as tips, reminders and encouragement) from their [...]
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