Jun 14
by Kitty Harding
Category: Social Marketing
Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected.
The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding people [...]
Mar 11
by Claudia Menashe
Category: Behavior Change, Public Health, Social Marketing
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else.
John and the kids in West Virginia during happy times
John Anderson, my husband of fifteen years, died in September after a fierce five [...]
Nov 15
by Shirley Simson
Category: Public Health, Resources
As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and traditional, but safe for everyone to eat. With a daughter who has celiac disease, I have to be careful. I want her to [...]
Oct 15
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by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest.
Here’s what the videos have in [...]
Sep 26
by Trish Taylor
Category: Behavior Change, Best Practices, Public Health, Social Marketing
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move? Does encouragement and reassurance motivate you to say no to that piece of chocolate cake? While everyone is admittedly different and has their own style when trying [...]
Sep 06
by Christianne Johnson
Category: Policy, Public Health
I can still vividly remember standing in line at my high school cafeteria waiting for whatever “meal” I’d be given. In the late ‘90s healthy school lunches weren’t even a consideration, at least not at my school, with grease-laden stromboli, breakfast for lunch (i.e. cinnamon rolls, french toast sticks and sausage), and fries frequenting the [...]
Jun 14
by Emily Zeigenfuse
Category: Social Marketing
We’ve all had at least one frustrating experience with the health care system. A moment where you’re left thinking: “There has to be a better way of doing this.” For me, these moments often come when the paper-filled world of health care doesn’t jive with my increasingly mobile-based lifestyle. (You can count me in the [...]
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
May 10
by Karen Goldstein
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.”
Even though she was doing it more in the “we’re not buying you those ridiculously [...]
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