Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected. The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding […]
Posts Tagged 'Fear Based Marketing'
by Kitty Harding
Category: Social Marketing
Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present […]