New research published in this month’s Journal of Personalty and Social Psychology has revealed that the Millennial generation, contrary to wide-spread belief, is less civic-minded, especially as it relates to environmental issues than previous generations. One of the study’s author’s notes that there is a perception that young people are being reached sufficiently to act [...]
Posts Tagged 'Environment'
Behavior Change to Motivate Millennials
Mar 20
by Bess Bezirgan
Category: Behavior Change, Corporate Social Responsibility
Five Steps to Environmentally Sustainable Behavior Change
Apr 12
by Matthew Escoubas
Category: Social Marketing
At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors. He believes that in order to be successful, there are five important steps to follow:
Dr. McKenzie-Mohr has written [...]
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