How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes.
Among the most interesting findings is the fact that social media play a greater role in cause [...]
Posts Tagged 'Corporate Social Responsibility'
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
May 31
by Jennifer Wayman
Category: Corporate Social Responsibility, Media, Ogilvy Washington, Social Marketing, Social Media
Still proving the value of CSR?
May 26
by Sarah Temple
Category: Best Practices, Corporate Social Responsibility
A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions.
The study’s hypothesis was based on a [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans
May 05
by Jennifer Wayman
Category: Public Health, Social Marketing
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
Ogilvy Talks the Talk and Walks the Walk This Holiday Season
Dec 17
by Tom Beall
Category: Ogilvy Washington, Social Marketing
According to noted authority Jeff French’s tips for developing and implementing effective social marketing programs, Ogilvy’s Washington office has organized and conducted a pitch perfect social marketing initiative in recent weeks. Among other characteristics, the effort:
-Actively engaged individuals and communities (that included competing internal staff [...]
Corporate Social Responsibility: From Shareholder Value to Stakeholder Responsibility?
May 17
by Bryan Callahan
Category: Best Practices, Research + Insights, Social Marketing, Social Media
Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.
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