Posts Tagged 'Corporate Social Responsibility'

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?

May 31

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes? Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes. Among the most interesting findings is the fact that social media play a greater role […]

Still proving the value of CSR?

May 26

A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions. The study’s hypothesis was based on […]

Women Are Strongest Believers in the Power of Supporting Causes

May 17

This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]

Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans

May 05

The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near […]

Ogilvy Talks the Talk and Walks the Walk This Holiday Season

Dec 17

According to noted authority Jeff French’s tips for developing and implementing effective social marketing programs, Ogilvy’s Washington office has organized and conducted a pitch perfect social marketing initiative in recent weeks.  Among other characteristics, the effort: -Actively engaged individuals and communities (that included competing internal staff teams, as well as other Washington, D.C.-based global public […]

Cause Consumers—Loving What’s Out There and Wanting More

Sep 23

We see it everywhere.  Yoplait’s commitment  to breast cancer research.  Dasani’s dedication  to water conservation.  Dove’s devotion  to positive self-image.  Every week, I feel like I hear about a new cause initiative.  Brands have increasingly recognized the importance of giving back to their communities, and this has, without a doubt, contributed to a crowded environment of […]

“What Do You Do?”

Aug 11

When you meet someone for the first time (friend of a friend, parent of a friend, someone random on the street who starts talking to you), you are inevitably compelled to make conversation.  Sometimes it’s small talk.  Sometimes it’s more substantial.  But always…always…the question comes up.  “What do you do?” When I first started at […]

Corporate Social Responsibility: From Shareholder Value to Stakeholder Responsibility?

May 17

Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.

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