Let’s break nonprofit, corporate, and consumer interests down into simple terms. A nonprofit wants to further its mission to help people and/or the planet. A corporation wants to do good for its shareholders, its employees, and its customers. A consumer wants to live well at a fair price and feel good about purchasing decisions. Do […]
Posts Tagged 'Corporate Social Responsibility'
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes? Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes. Among the most interesting findings is the fact that social media play a greater role […]
A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions. The study’s hypothesis was based on […]
This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near […]
According to noted authority Jeff French’s tips for developing and implementing effective social marketing programs, Ogilvy’s Washington office has organized and conducted a pitch perfect social marketing initiative in recent weeks. Among other characteristics, the effort: -Actively engaged individuals and communities (that included competing internal staff teams, as well as other Washington, D.C.-based global public […]
We see it everywhere. Yoplait’s commitment to breast cancer research. Dasani’s dedication to water conservation. Dove’s devotion to positive self-image. Every week, I feel like I hear about a new cause initiative. Brands have increasingly recognized the importance of giving back to their communities, and this has, without a doubt, contributed to a crowded environment of […]
When you meet someone for the first time (friend of a friend, parent of a friend, someone random on the street who starts talking to you), you are inevitably compelled to make conversation. Sometimes it’s small talk. Sometimes it’s more substantial. But always…always…the question comes up. “What do you do?” When I first started at […]
Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.