On Thursday, September 13, Ogilvy Washington will launch its second year of OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. We are delighted to announce and welcome the following organizations as participants:
ACT for Alexandria, a community foundation that seeks to raise the level and effectiveness of community engagement [...]
Posts Tagged 'Corporate Social Responsibility'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Apr 20
by Tom Beall
Category: Behavior Change, Corporate Social Responsibility
Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change.
Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range of [...]
Behavior Change and Corporate Responsibility
Mar 28
by Bess Bezirgan
Category: Behavior Change, Corporate Social Responsibility, Social Marketing
“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week.
Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed at [...]
Behavior Change to Motivate Millennials
Mar 20
by Bess Bezirgan
Category: Behavior Change, Corporate Social Responsibility
New research published in this month’s Journal of Personalty and Social Psychology has revealed that the Millennial generation, contrary to wide-spread belief, is less civic-minded, especially as it relates to environmental issues than previous generations. One of the study’s author’s notes that there is a perception that young people are being reached sufficiently to act [...]
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Personal Communication Still Drives Word of Mouth on Causes
Jun 15
by Jennifer Wayman
Category: Corporate Social Responsibility, Ogilvy Washington, Research + Insights, Social Marketing, Social Media
Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with?
a) In person
b) Over the phone
c) Via text messages
d) Via social networking messages and invites
e) Via personal emails or email forwards
The answer: a) in person!
New findings from the Dynamics [...]
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