I can still vividly remember standing in line at my high school cafeteria waiting for whatever “meal” I’d be given. In the late ‘90s healthy school lunches weren’t even a consideration, at least not at my school, with grease-laden stromboli, breakfast for lunch (i.e. cinnamon rolls, french toast sticks and sausage), and fries frequenting the [...]
Posts Tagged 'Childhood Obesity'
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Tags: Behavior Change, cause engagement, Cause Marketing, Childhood Obesity, corporate social marketing, Corporate Social Responsibility, health behaviors, Nutrition, obesity, Ogilvy Exchange, OgilvyEngage, Public Health, Public Safety, social challenges, social change, Social Marketing, thought leadership
In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be [...]
The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around?
While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a behavior [...]
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
by Maria James
Category: Public Health
In early October I drove home to Elizabeth City, North Carolina, to visit my mom, my sister Teresa and my 11-month-old nephew, Noah Allyn. The week before my scheduled trip my sister said something that blew me away. At 11 months, Noah loves McDonald’s Happy Meals. He’s particularly fond of the chicken nuggets, apples and [...]