I can still vividly remember standing in line at my high school cafeteria waiting for whatever “meal” I’d be given. In the late ‘90s healthy school lunches weren’t even a consideration, at least not at my school, with grease-laden stromboli, breakfast for lunch (i.e. cinnamon rolls, french toast sticks and sausage), and fries frequenting the [...]
Posts Tagged 'Childhood Obesity'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
“Wake-Up Call” Campaigns – Do They Work?
Jan 12
by Carrie Dooher
Category: Behavior Change, Best Practices, Social Marketing
In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be [...]
Do the Strong4Life childhood obesity ads really stigmatize overweight kids?
Jan 11
by Trish Taylor
Category: Media, Public Health, Social Marketing
The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around?
While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a behavior [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans
May 05
by Jennifer Wayman
Category: Public Health, Social Marketing
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
San Francisco Tackles Childhood Obesity
Nov 12
by Maria James
Category: Public Health
In early October I drove home to Elizabeth City, North Carolina, to visit my mom, my sister Teresa and my 11-month-old nephew, Noah Allyn. The week before my scheduled trip my sister said something that blew me away. At 11 months, Noah loves McDonald’s Happy Meals. He’s particularly fond of the chicken nuggets, apples and [...]
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