Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at [...]
Posts Tagged 'CDC'
An Olympic Story…from a Public Health Point of View
Jul 19
by Alexa Montefiore
Category: Public Health
With about one week remaining until the Opening Ceremony of the 2012 Olympics, media outlets across the world have been and will continue to cover the trials, athletes, uniforms, performers, and much more. But, from a public health and social marketing perspective, there’s another type of story that we need to ensure gets out there [...]
Tell Me a Story: A Novel and Effective Way to Promote Behavior Change
Feb 03
by Chris Beakey
Category: Behavior Change, Ogilvy Washington, Social Marketing
One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it [...]
Did You Learn A Lot From a Dummy?
Jan 07
by Lauren Belisle
Category: Behavior Change, Public Health, Social Marketing
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
CDC’s Health Communicator’s Social Media Toolkit
Oct 18
by Cait Douglas
Category: Best Practices, Resources, Social Marketing
In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs.
I really liked the addition of CDC’s Top Lessons [...]
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