One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it [...]
Posts Tagged 'CDC'
Tell Me a Story: A Novel and Effective Way to Promote Behavior Change
Feb 03
by Chris Beakey
Category: Behavior Change, Ogilvy Washington, Social Marketing
Did You Learn A Lot From a Dummy?
Jan 07
by Lauren Belisle
Category: Behavior Change, Public Health, Social Marketing
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
CDC’s Health Communicator’s Social Media Toolkit
Oct 18
by Cait Douglas
Category: Best Practices, Resources, Social Marketing
In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs.
I really liked the addition of CDC’s Top Lessons [...]
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