The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Posts Tagged 'Cause Marketing'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Personal Communication Still Drives Word of Mouth on Causes
Jun 15
by Jennifer Wayman
Category: Corporate Social Responsibility, Ogilvy Washington, Research + Insights, Social Marketing, Social Media
Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with?
a) In person
b) Over the phone
c) Via text messages
d) Via social networking messages and invites
e) Via personal emails or email forwards
The answer: a) in person!
New findings from the Dynamics [...]
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
May 31
by Jennifer Wayman
Category: Corporate Social Responsibility, Media, Ogilvy Washington, Social Marketing, Social Media
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes.
Among the most interesting findings is the fact that social media play a greater role in cause [...]
Still proving the value of CSR?
May 26
by Sarah Temple
Category: Best Practices, Corporate Social Responsibility
A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions.
The study’s hypothesis was based on a [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans
May 05
by Jennifer Wayman
Category: Public Health, Social Marketing
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
The Pink NFL
Oct 08
by Jennifer Wayman
Category: Social Marketing
The NFL’s promotion of breast cancer awareness has stirred up quite a bit of discussion within the social marketing and cause marketing communities (http://lnkd.in/Pb7JNs). I’ve heard applause for the impact that the pink cleats and footballs have made in raising awareness. And I’ve heard complaints – many complaints – that the NFL’s effort was too [...]
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