The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Posts Tagged 'cause engagement'
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Personal Communication Still Drives Word of Mouth on Causes
Jun 15
by Jennifer Wayman
Category: Corporate Social Responsibility, Ogilvy Washington, Research + Insights, Social Marketing, Social Media
Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with?
a) In person
b) Over the phone
c) Via text messages
d) Via social networking messages and invites
e) Via personal emails or email forwards
The answer: a) in person!
New findings from the Dynamics [...]
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
May 31
by Jennifer Wayman
Category: Corporate Social Responsibility, Media, Ogilvy Washington, Social Marketing, Social Media
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes.
Among the most interesting findings is the fact that social media play a greater role in cause [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans
May 05
by Jennifer Wayman
Category: Public Health, Social Marketing
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
The Dynamics of Cause Engagement
Apr 19
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Resources, Social Marketing, Social Media
How has the digital revolution changed the way Americans get involved with causes and social issues?
Lately, we have seen a lot of discussion on the impact of digital media on cause involvement. “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon.
As in all good debates, different points of view [...]
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