According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it [...]
Posts Tagged 'Body Image'
What Can We Learn from Dove’s Most Viral Ad Video of All Time?
May 30
by Debra Noll
Category: Behavior Change, Social Marketing, Social Media
Skinny, Unscripted: Reality TV’s Effect on Body Image beyond the Small Screen
May 17
by Liz Barnett
Category: Social Marketing
Full disclosure: I’m a bit addicted to “The Bachelor.” Every few months, a new season premieres on ABC and, every few months, I swear to myself that this will be the last season I watch. But before I realize that it’s happened, I’ve been sucked back down into the abyss of beautiful people, scripted drama, [...]
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