Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office.
How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, and [...]
Posts Tagged 'Best Practices'
Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Apr 12
by Michaela Thayer
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Utilizing Digital Channels to Reach Those “‘80s Babies”
Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Still proving the value of CSR?
May 26
by Sarah Temple
Category: Best Practices, Corporate Social Responsibility
A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions.
The study’s hypothesis was based on a [...]
Look Who’s Talking About Health – On Twitter
Jan 27
by Maria James
Category: Social Marketing, Social Media
If you’re brainstorming ideas for new ways to utilize spokespeople or key experts for your social marketing campaign, look no further than Twitter and consider hosting a Twitter chat.
Twitter chats are arranged conversations that happen on Twitter through the use of a hashtag, a word that links tweets together using the # sign, that joins [...]
Mainstream Media Goes Social
Nov 19
by Lauren Belisle
Category: Media, Social Media
On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media.
According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%). Among other [...]
Best Practices for Federal Government Challenges and Contests
Nov 09
by Nadia Dawson
Category: Best Practices, Resources, Social Media
As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The [...]
CDC’s Health Communicator’s Social Media Toolkit
Oct 18
by Cait Douglas
Category: Best Practices, Resources, Social Marketing
In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs.
I really liked the addition of CDC’s Top Lessons [...]
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