The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange. Mr. Tantia translated academic, often cerebral theories on behavioral economics into a set of application-driven insights easily grasped by the PR, government, and [...]
Posts Tagged 'Behavioral Economics'
What Drives Human Behavior…And How Can We Harness That?
Jun 30
by Janny Frimpong
Category: Behavior Change, Behavioral Economics
Ogilvy to Host Harvard Behavioral Economics Expert on June 29 to Discuss What Drives Human Behavior
Jun 23
by Junia Geisler
Category: Behavior Change, Ogilvy Washington, Social Marketing
When you’re facing a decision, does the way in which a product is positioned or a question is phrased influence your answer? Proponents of behavioral economics would say yes, resoundingly.
Take this example from a study that examined the rate at which people opted to donate their organs in different countries. In some countries the rate [...]
Miles Young on Marketing in the Modern Age
Apr 18
by Cait Douglas
Category: Behavior Change, Social Marketing
Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post. The beginning of the article is copied below; read the full article here.
Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting [...]
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