Mar 11
by Claudia Menashe
Category: Behavior Change, Public Health, Social Marketing
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else.
John and the kids in West Virginia during happy times
John Anderson, my husband of fifteen years, died in September after a fierce five [...]
Oct 19
by Chris Beakey
Category: Social Marketing
My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from [...]
Sep 06
by Christianne Johnson
Category: Policy, Public Health
I can still vividly remember standing in line at my high school cafeteria waiting for whatever “meal” I’d be given. In the late ‘90s healthy school lunches weren’t even a consideration, at least not at my school, with grease-laden stromboli, breakfast for lunch (i.e. cinnamon rolls, french toast sticks and sausage), and fries frequenting the [...]
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Jul 12
by Natalie Adler
Category: Behavior Change, Public Health, Social Marketing
On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor).
Social change happens across multiple levels—among individuals and their networks, within social and [...]
May 26
by Mariana Eberle-Blaylock
Category: Public Health, Research + Insights, Social Marketing
Well, unfortunately there is no simple answer to this very popular question. But a new research report conducted by the Pew Hispanic Center and Robert Wood Johnson Foundation Research Fund titled Hispanics and Health Care in the United States: Access, Information and Knowledge, sheds some light by addressing the Hispanic population health information needs. The [...]
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