Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]
Posts Tagged 'Behavior Change'
I don’t think there are many females out there who have not, at one point in their lives, struggled with body image issues. Of course, there are varying degrees, ranging from the more typical thoughts of “I wish my thighs were smaller,” to a desire for plastic surgery (since 1997, the number of cosmetic procedures […]
“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week. Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed […]
The Obama Administration’s landmark health care reform legislation – the Affordable Care Act (ACA) – is again making headlines this week as the Supreme Court hears arguments challenging its constitutionality. On the agenda today – the individual mandate – one of the most contested and controversial parts of the law. According to the Centers for […]
Are you energized by social situations and tend to be an assertive multi-tasker who thinks out loud and on your feet? Or do you prefer less stimulating environments and enjoy quiet concentration, listening more than you talk, and thinking before you speak? If you answered “yes” to the second question you may be an introvert […]
New research published in this month’s Journal of Personalty and Social Psychology has revealed that the Millennial generation, contrary to wide-spread belief, is less civic-minded, especially as it relates to environmental issues than previous generations. One of the study’s author’s notes that there is a perception that young people are being reached sufficiently to act […]
How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and audience discussed many facets of the same challenge: leveraging social to improve health. A few highlights and common threads throughout the morning: […]
One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it […]