In this week’s Newsweek cover story, “The College Bubble,” the author introduces an interesting question, “is college a lousy investment?”
Immediately this headline caught my attention. In today’s society, how can anyone question the value of education? Just last week at the Democratic National Convention, President Obama asserted that, “Education was the gateway to opportunity for [...]
Posts Tagged 'Behavior Change'
Questioning the Value of a College Education
Sep 13
by Asia Romero
Category: Behavior Change
Recipe for Change: Wrap Up of the Society for Nutrition Education and Behavior’s (SNEB) Annual Conference
Jul 17
by Mara Leff
Category: Behavior Change, Public Health
The Society for Nutrition Education and Behavior (SNEB) recently held its 2012 Annual Conference in Washington, DC, July 14-16.
SNEB is a community of professionals involved in nutrition education and health promotion from across the world. Members join from academia, government agencies, cooperative extension, communications and public relations firms, the food industry, voluntary and service organizations, [...]
Making mHealth a Reality
Jun 14
by Emily Zeigenfuse
Category: Social Marketing
We’ve all had at least one frustrating experience with the health care system. A moment where you’re left thinking: “There has to be a better way of doing this.” For me, these moments often come when the paper-filled world of health care doesn’t jive with my increasingly mobile-based lifestyle. (You can count me in the [...]
“Gamifying” Weight Loss and Behavior Change
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
Skinny, Unscripted: Reality TV’s Effect on Body Image beyond the Small Screen
May 17
by Liz Barnett
Category: Social Marketing
Full disclosure: I’m a bit addicted to “The Bachelor.” Every few months, a new season premieres on ABC and, every few months, I swear to myself that this will be the last season I watch. But before I realize that it’s happened, I’ve been sucked back down into the abyss of beautiful people, scripted drama, [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Want to be smarter? Try dressing like a doctor.
May 10
by Karen Goldstein
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.”
Even though she was doing it more in the “we’re not buying you those ridiculously [...]
“China’s Evolving Social Health Initiative: A Metaphor for New China?”
May 01
by Sarah Ellenberger
Category: Behavior Change, Best Practices, Policy, Public Health, Social Marketing
*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Apr 20
by Tom Beall
Category: Behavior Change, Corporate Social Responsibility
Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change.
Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range of [...]
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